Wednesday, March 5, 2008

Primary Season 2008: A Teachable Moment

Media literacy is an important component of information literacy. The rapid progression towards negative campaign advertising on the part of the Clinton campaign, as well as the results of yesterday's voting led me to the decision to teach a series of mini lessons on media literacy.

Focusing on the bias inherent in all political campaign ads and the probability that we will be deluged with these ads for the next 6 weeks leading up to the PA primary, I shared this website from the Museum of the Moving Image:

http://livingroomcandidate.movingimage.us/index.php

We watched Johnson's 1964 ad with the little girl and the A- bomb as well as a terrific Bill Clinton ad from the 1992 campaign. The kids were horrified by the first ad and applauded the 2nd ad.

Now, that's a teachable moment.

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